AWS Microsoft And Google Leads The Cloud Market

AWS, Microsoft, And Google Leads The Cloud Market

The best cloud computing services offer businesses the opportunity to transform digitally to gain efficiencies and reduce costs.

The Cloud Battle

AWS vs. Microsoft Azure Vs. Google Cloud Platforms. Who can win the enterprise IaaS market? Urolime looks at the strength of its three main cloud providers.

Due to the COVID-19 pandemic, cloud computing in 2021 was an important model for information technology as businesses prioritize service providers over contemporary vendors, to accelerate their digital transformation projects, and get on with the new normal.

Cloud brokerage also allows organizations to match cloud services from different vendors. It ensures that those services work with maximum efficiency and cost-effectiveness while reducing vendor dependency and increasing redundancies. This may entail extra cloud management software, but the financial benefits can be significant for larger organizations.

As businesses continue to embrace multi-cloud deployments, IT budgets are increasingly shifting to cloud giants. AWS, Microsoft, and Google together accounted for 65% of global cloud computing spending in Q1 2022, surpassing their peers because their collective dominance leaves only suitable markets for consumers to explore.

Initial concerns about data security and sovereignty have been largely allayed by the “big three” public cloud providers Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform, of which only the most regulated companies are cautious as they embrace cloud services.

With a developer base that has grown to meet the specific needs of today’s industry, AWS is at the forefront of the fight for cloud market ownership. Despite these initiatives, AWS Consulting service companies face challenges due to several factors, including pressure to maintain a resilient infrastructure, changes in the global economy, and the popularity of multi-cloud strategies.

Microsoft and Google, despite their market share growth, are still playing catchup, according to John Dinsdale, the chief analyst at Synergy Research Group.

It can be due to the fact that when Microsoft and Google were thinking about entering cloud technology, AWS already made it big in this sector. The Google Cloud Platform is also known for its big data and analytics workloads. At the same time, conventional cloud providers such as Dell, IBM, VMware, and HP also play a role.

Meanwhile, Adobe, Salesforce, and ServiceNow, are competing with SAP and Oracle for more portfolios and enterprise data sharing. Salesforce and ServiceNow have successfully launched a suite of rework support and established themselves as primary platforms.

While Amazon, Microsoft, and Google cloud platforms continue to grow 35% to 50% annually, other cloud service providers outside of China are also seeing growth that is typically between 10% and 20%. It can still be an attractive offer when smaller providers can distinguish themselves from the big three.

Key strengths

Choosing one cloud provider over another depends on the needs and requirements of each customer and the workloads they run. Organizations often use multiple providers in different parts of their operations, this is called a multi-cloud approach.

However, some key differences define the strategies of the three companies, which will help AWS Consulting service and end-users decide which one is right for them.

Starting with AWS, the core strengths of market leaders are computing, storage, database, analytics, network, mobile, developer tools, management tools, IoT, security, and enterprise applications.

According to Microsoft azure consulting companies, Microsoft is a popular choice for companies that have long-standing vendor relationships. They know that they can use many of their business computing, and productivity software needs, all in one place with flexible cloud resources for developers.

Google is known for its deep expertise in open-source technologies, particularly containers, through its key role in developing the Kubernetes and Istio service network for the orchestra, which is fast becoming a standard technology in the industry. Google has product principles and roadmaps in place that are more relevant to modern business needs. This opens more competitive opportunities to the Azure and AWS cloud duo.


Overall, AWS continues to lead in representing the widest variety of features and maturity levels. It is still the undisputed leader, but the gap is narrowing.

The comprehensive list of tools and services makes it a solid offering for larger organizations. With enterprise-ready features and a large growing infrastructure, it offers economies of scale that enable aggressive price reductions.

However, it looks like Microsoft is closing in to bridge the gap and will continue to do so by continually investing in building the Azure cloud platform. Microsoft will make new plans to strengthen and develop on-premises software. For organizations that are heavily invested in Microsoft in terms of technology, Microsoft Azure remains a solid proposition.

When it comes to Google it could be a serious competitor for the company under the new management. Although they have made good progress with some clients, particularly Kubernetes and machine learning, there is still a long way to go for Google to demonstrate itself as a viable business option.

Urolime Technologies has made groundbreaking accomplishments in the field of Google Cloud & Kubernetes Consulting, DevOps Services, 24/7 Managed Services & Support, Dedicated IT Team, Managed AWS Consulting and Azure Cloud Consulting. We believe our customers are Smart to choose their IT Partner, and we “Do IT Smart”.
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